Campaign // Photography

Fictional Project

2022

The beer "taste needs no name" originally comes from Berlin. The beer "taste needs no name" originally comes from Berlin.

The fictional task was to design a photo campaign for this product. Sara Lüdtke and I came up with the idea to exaggerate the increased consumption of society in our campaign, in order to effectively highlight the attractiveness of minimalist product. Our slogan: Flavor instead of frills.

Beer Campaign // Beer Campaign // Beer Campaign // Beer Campaign // Beer Campaign // Beer Campaign //

Campaign // Photography

Fictional Project

2022


The beer "taste needs no name" originally comes from Berlin. The products have neither a name nor a logo. There is a attitude behind it: namely, not to promise more than the products can actually deliver.

The fictional task was to design a photo campaign for this product. Sara Lüdtke and I came up with the idea to exaggerate the increased consumption of society in our campaign, in order to effectively highlight the attractiveness of minimalist product. Our slogan: Flavor instead of frills.