Tschinscher was founded by seven friends and produces handmade lemon-ginger liqueur in Olten, Switzerland. The swiss german name "Tschinscher" derives from the English word "ginger." With a lot of passion and dedication, Tschinscher aims to provide its customers with a special enjoyment experience and establish itself as a brand in the industry. As part of my diploma project, I aim to contribute to a compelling brand image. I developed a new corporate design, packaging design for the liqueur, and a website with a corresponding social media presence. I also illustrated and developed small characters for the label, which are integrated throughout the entire visual identity.